Every established and respected businesses have a website. It is a powerful advertising tool and a platform to attract more clients to your residential construction company. Having a constant stream of prospective clients visiting your company’s website will surely make a huge impact on the growth of your business.
If you are interested to get more customers online (who doesn’t), read the below tips and tricks to increase your website’s traffic and eventually close deals after deals.
Know Your Target Audience
Knowing what appeals to your potential client will make it easier for them to visit your website. Consider their age, gender, income and the neighbourhood’s preference when it comes to building designs and structures. If you know who your market is, it would be easier for you to incorporate into your website the content they would likely to read. If your target audience lives in the urban area, they would be interested to visit your website and eventually hire your company if what they see are houses that are modernized and are suited for a metropolitan lifestyle; in contrast to the rural area, where most of the clients would prefer to see housing with countryside architecture.
Know Which Content To Post
Since your website is a tool for your marketing, knowing which content to post is crucial. Including the right keywords would increase your website’s ranking on search engines. Your website must have a blog with posts related to your industry. For example, builders trentham is a trending keyword. Post blogs with this keyword and this content are sure to be liked and commented on. If the post is also shared on different social media platforms, visitors to your site will double. Once you know which content has been well received, rework the gist for another topic. Always read the news that addresses what affect your business, it will help you have an idea on what to write about next.
Know Your Competition
We all know the saying “keep your friends close and your enemies closer”. Knowing what works for your competitors will help you outrank them by doing things better. Research on what content that drives visitors to their websites, what keywords they are frequently using, their social media pages and how they are increasing their followers and how they design their websites.
Know Your Website Inside Out
Have you ever visited a website and it annoyed you when you click on a link that is supposed to bring you to another webpage and it is dead? This is what will happen to your website’s visitor when you don’t check your website frequently and deal with issues like this. Imagine a client is supposed to contact you because they like a residential design from your previous project that you posted in your site but the contact form is not working. They would not stay at your site and figure it out. They would close your site and visit your competitor’s site instead. This is considered a loss for your business.
In this time and age, every business is mostly done online. Customers are also likely to research a company and if the website is professional and complete with information, it helps establish your credibility.